Advancing Psychophysiological Innovation and Global Collaboration
Strategic Growth and Vision
“This partnership is a significant step in our mission to deliver state-of-the-art psychophysiological instruments and support to healthcare and research communities,” said Dr. Wes Center, CEO of NSET. “By combining NSET’s expertise with Mind Media’s NeXus technology, we aim to strengthen our offerings to biofeedback and neurofeedback practitioners while expanding into broader healthcare fields and research sectors.”
This collaboration is part of Mind Media’s broader strategy to meet local market needs and drive the adoption of NeXus systems globally. Through partnerships with trusted regional partners like NSET, Mind Media seeks to make a positive impact in psychophysiological science and practice.
Leadership and Continuity
Effective immediately, Cameron Center will assume the role of President of NSET, overseeing the integration and expansion of services across North America. His leadership is set to enhance the NeXus user experience by blending NSET’s expertise with Mind Media’s legacy of innovation and services in the U.S. and North American markets.
Ensuring Seamless Transition and Enhanced Service
During this partnership, Mind Media USA will continue to operate with a focus on delivering exceptional service to its customers. Customers can expect consistent service along with several key improvements:
- Support: Texas-based first-line sales and technical support for quicker response times and personalized assistance.
- Training: Expanded onsite and online training for hardware and software, starting March 2025. Clinical training will continue through established partners like Brain & Behavior Associates.
- Shipping: Orders will be shipped directly from the Netherlands, maintaining delivery times similar to previous U.S.-based operations.
“Our priority is concierge-level service before and after the sale,” said Cameron Center, NSET’s newly appointed President. “We’re committed to addressing legacy customer concerns and ensuring the success of every NeXus user.”
“We are excited to announce our strategic partnership with NSET, a pivotal step in strengthening and expanding our presence in the North American market,” said Taco de Nies, CEO of Mind Media Group. “This collaboration allows us to better serve both our existing and future NeXus customers as we welcome the experienced team at NSET. By blending our expertise, knowledge, and legacy, we are committed to shaping a future focused on positive well-being through innovative, high-quality neurotechnology accessible to all.”
Expanding the Academy: A Global Hub for Education and Training
As part of this evolving strategy, the Mind Media Academy (mindmedia.academy), the evolution of Stens Academy, will serve as a comprehensive marketplace offering enhanced access to both online and hands-on education. This development is designed to better serve the growing needs of the NeXus community, providing cutting-edge training and resources for practitioners and researchers worldwide.
Brain & Behavior Associates’ Role in Education and Training
Through the partnership, Brain & Behavior Associates will offer online and offline education and training on the Academy platform, emphasizing its global reach and multilingual capabilities. Their offerings will cater to existing and future customers in North America, China, German-speaking markets, the Middle East, and beyond.
Brain & Behavior Associates will focus on:
- Education and Training: Providing comprehensive training in biofeedback, neurofeedback, and qEEG, from adoption to obtaining certifications from organizations like the BCIA (Biofeedback Certification International Alliance) and the qEEG Board.
- Global Collaboration: Collaborating with academic institutions and professional organizations to expand certification courses in Biofeedback, Neurofeedback, and Quantitative EEG.
- Specialized Training: Delivering tailored programs for diverse audiences, including DoD and VA providers, to meet their unique needs.
Stay tuned on Brain & Behavior Associates @ Academy
NSET’s Role in Product Training and Support
NSET will focus on enhancing skills in using NeXus solutions, including hardware and software like NeXus and Biotrace+. Their responsibilities include:
- Product Training: Providing in-depth training on NeXus products and software to ensure users maximize their potential.
- Outreach Activities: Hosting events at professional conferences and conducting site visits to increase awareness and adoption of neurotechnology.
- Skill Development: Offering specialized training to help professionals advance their technical expertise in using NeXus systems.
Key Features of the Academy:
- Trusted Legacy and Innovation: Continuing established courses from renowned educators, alongside new offerings available through NSET and Brain & Behavior Associates.
- Comprehensive Learning Options: Access to BCIA and qEEG certification courses, hands-on training, and specialized modules.
- Collaborative Expertise: A diverse platform bringing together insights from multiple experts to meet individual learning needs.
The Academy positions itself as the premier destination for professionals seeking a pathway to mastery in neurotechnology, offering a unique blend of continuity, innovation, and a collaborative learning environment for professionals worldwide.
Innovation: The Future of NeXus
Erwin Hartsuiker, founder and Chief Science Officer/CEO of Mind Media, will continue to lead advancements in NeXus hardware and software development. Major product announcements are anticipated by the end of Q1 2025, with more updates to follow throughout 2025.
Commitment to the North American Market
The integration of Mind Media USA with NSET’s operational excellence ensures a brighter future for the NeXus user community. This partnership not only enhances service but also strengthens the network of local partners committed to advancing psychophysiological science worldwide.
About NSET:
NSET is a veteran-owned leader in psychophysiological technology, offering cutting-edge solutions to clinicians, researchers, and government sectors. With a focus on customer success and innovation, NSET is shaping the future of psychophysiological assessment and treatment.
About Brain & Behavior Associates:
The academy of Brain & Behavior Associates is a globally recognized leading organization in biofeedback, neurofeedback, and qEEG education and training. With a team of expert educators and trainers, including Wes Center, PhD, and Manuel (Dominic) Halter, the organization provides comprehensive, multilingual training programs designed to meet the needs of professionals worldwide. Their offerings range from foundational courses to advanced certifications, empowering practitioners to achieve excellence in psychophysiological practice. Brain & Behavior Associates collaborates with academic institutions, professional organizations, and industry leaders to advance the field and ensure accessibility to high-quality education.
About Mind Media and NeXus:
Mind Media is known for its NeXus line of psychophysiological hardware and software, setting the global standard for precision in clinical and research applications. NeXus offers exceptional value and serves as a long-term investment, empowering professionals to make a lasting impact on well-being.
Media Contacts:
Wes Center, PhD, QEEG-DL, BCN, CIMHP
CEO, Brain & Behavior Associates
817-295-8708
wes@brainandbehaviorassociates.com
Cameron Center
President, NSET / Mind Media USA
800-257-8367
cameron@nexusbiotrace.com / info.usa@mindmedia.com
Taco de Nies, CEO
Mind Media Group
+31 475 410 123
info@mindmedia.com